Lotto Agent launches lottery betting

More than a month ago, the lottery service Lotto Agent introduced a new gambling model, lottery betting. If earlier company clients use the service as an online platform for buying tickets of official lotteries operated by the government, they can now place bets on official draw results. In case of a big win, the player won't have to visit the country where the lottery is held. The prize will be credited straight to his or her bank account.

Having observed sales growth and user behavior dynamics, we can confidently say that promoting the new model can significantly increase our partners' profits. This is primarily because it turned out to be a win-win for both players and affiliates. The additional attractive options have become available to users, which has increased the conversion and average check.